Brugal, Edrington and Maxxium Travel Retail will stage the global launch of an exclusive ultra-premium rum at a private event in Cannes on Tuesday 23rd October 2012.
Brugal Papá Andrés, which was created for and enjoyed by the Brugal family for five generations, has never before been released for sale with only a few bottles from the vaults finding their way into the hands of collectors over the years through charity auctions.
Affectionately named Papá Andrés after the company’s founder Don Andrés Brugal, this precious, limited edition rum provides rum drinkers, connoisseurs and collectors alike with a new expression of extraordinary quality to enjoy and to treasure.
Brugal Papá Andrés will play a key role within the Brugal portfolio providing a link with the heritage of this family-owned company.
Since its foundation in 1888, each generation of the Brugal family has reserved its most outstanding rums in order to craft a small number of bottles of their most exclusive product to be enjoyed at family celebrations.
For over 100 years, a limited number of casks containing this private reserve have been carefully guarded in Brugal’s cellars at the estate on the north coast of the Dominican Republic.
Each year a small portion of this rum is carefully extracted from the resting casks to prepare the annual bottling of Papá Andrés. The cask is then replenished with a selection of aged rums chosen by the family’s Master Blenders and laid down again.
In the last decade, members of the fourth and fifth generations of the Brugal family have begun to evolve the profile of this family treasure by introducing top quality rum aged in European oak barrels alongside that aged in traditional American white oak casks, learning from the experience of their friends at The Macallan.
Franklin Báez Brugal, President of Brugal & Co, commented: “Papá Andrés is a rum which has evolved through the passion, care and expertise of five generations of Master Blenders, all of whom have been members of my family. Each year they have produced a unique rum bottling to celebrate the legacy left by our founding father, Papá Andrés. This year for the first time Brugal Papá Andrés will be shared with a select group of people who know and love our fine rum.”
The 2013 Brugal Papá Andrés limited edition, known by the name ‘Arcos’, is a glowing golden-amber colour. Delicate to the nose, it is imbued with fruity overtones from the various oak casks in which it has lain. Its aroma is elegant and complex, evolving as it settles in the glass, with subtle notes of caramel, wood, dried fruit and spices. Velvety on the palate, it is a well-balanced rum with subtle light, sweet notes and a long, smooth and refined finish.
Only a glittering crystal decanter designed by Tridimage and created by the world renowned crystal manufacturer, RCR in Sienna, Italy could do justice to this supreme limited edition rum. An ornate metal neck collar graces its slender neck and a metal face plaque has been hand polished and finished with a sand blast engraving inspired by Dominican architecture and executed by the Glencairn Crystal Studio in Scotland.
The decanter is displayed in an elegant, high quality gift box which also contains a booklet containing stunning photography of both the Dominican Republic and the rum crafting process.
The booklet, named Absent Presences, is a nostalgic trip to the past through the use of objects, documents, tastes and places which remind us that in 1888 in the Dominican Republic, a Spanish immigrant, Don Andrés Brugal Montaner, founded his first rum distillery.
Inspired by the rich history of Brugal, the Spanish author Espido Freire created the texts in the book accompanied by the stunning photography of Carlos Spottorno.
Brugal Papá Andrés ‘Arcos’ numbers just 500 units, which will sell in travel retail at around RRP €900 or US$1200.