Press releases - introduction


 Read all Edrington's recent news stories below.
For corporate media enquiries please contact our press office using the Contact Us form.



If your enquiry is urgent, Edrington's media team can be contacted on the following numbers: (0)141 940 4016 / 4630 / 4601 
Please note that for all advertising and brand enquiries our brand teams can be contacted on (0)1738 493684.


Alex Short
Edrington appoints Alex Short as group finance director

Edrington, Scotland’s premier producer and distributor of global spirits brands, today announces the appointment of Alex Short as group finance director.

Alex is currently Finance Director at AG Barr plc, a role he has held since joining in 2008. Prior to that he spent twelve years at the whisky company William Grant & Sons where he held a number of senior roles, including Finance Director.

Alex will replace Richard Hunter, who will retire in June, after thirty three years with Edrington, including twenty as Group Finance Director.

Edrington is the maker of some of the world’s best-loved Scotch whiskies, including The Macallan, The Famous Grouse, Highland Park and Cutty Sark, and, as a Board Director, Alex will play a crucial role in the company’s continued international growth. Edrington recently established new sales, marketing and distribution companies in South East Asia and the Middle East and will shortly be launching its own distribution operations in the United States.

The company also recently announced its plans for an iconic new Speyside distillery and visitor centre for The Macallan, working with world-renowned architects Rogers Stirk Harbour + Partners.

Ian Curle, chief executive of Edrington said: “I am delighted that Alex is joining Edrington – he brings a wealth of experience of financial directorship as well as knowledge of the drinks industry from his time at AG Barr and William Grant & Sons. He will be an important member of our Board and I look forward to working with him.

“I would also like to pay tribute to Richard Hunter for his service to the company since he joined in 1981. Richard has been instrumental in the growth of Edrington, and his career has spanned the transformative integration of Highland Distillers and Brugal. On behalf of the entire Board I would like to wish him all the best in his retirement.”

Edrington announces plans to develop The Macallan estate in Speyside and create the world's finest distillery

Edrington, Scotland’s premier producer and distributor of global spirits brands, today announces plans for an iconic new Speyside distillery and visitor centre for The Macallan, the world’s most prestigious Scotch malt whisky.

The company will work with the world-renowned architects Rogers Stirk Harbour + Partners to build the new distillery and visitor centre. 

Edrington plans to invest over £100 million in The Macallan estate to sustain the craftsmanship, attention to detail, and innovation that have become the hallmarks of the brand.

The Macallan is recognised around the world as the ultimate marque of excellence and innovation , and the new facility will embody these characteristics in a design that complements the natural beauty of the area and The Macallan Estate.

Creating a site of major architectural significance in the heart of Speyside will consolidate The Macallan’s position as one of the world’s leading luxury spirits.  Over time the distillery is expected to deliver additional capacity to meet the growing demand from existing and new international markets.

Ian Curle, chief executive of Edrington said: “This is a confident investment in the future of The Macallan and its home on Speyside. Our plan for the estate includes a contemporary distillery that embodies the international style of The Macallan and builds on the brand’s tradition of quality and craftsmanship. As this long-term investment develops it will bring significant employment and economic benefit to the local community.”

Ken Grier, Edrington’s director of malts said: “As a leading luxury single malt, it was imperative that we selected an architect that understood and respected the importance of the history of The Macallan but had the experience and skills to create a building that is inspirational in its interpretation of contemporary luxury. In selecting RSHP, we have chosen a partner that shares our values and pushes the boundaries of style and quality.

“Easter Elchies House plays an integral role in the history and future of The Macallan. The proposal from RSHP will retain the integrity and importance of Easter Elchies House and the estate in the future. We are confident that this will give international visitors an outstanding impression of both The Macallan and Scotland and will build on the brand’s position as the definitive luxury spirit.”

Graham Stirk, senior partner, Rogers Stirk Harbour + Partners said: "We are delighted to be working with The Macallan to realise their vision for the new distillery. This is a rare and fascinating project set within a great parkland estate. Our aim will be to reveal both the mystery of the place and the process, within this dramatic setting. “

Subject to receiving planning consent, work on the project will begin in autumn 2014 and is due to be completed in spring 2017.


Ian Curle
Edrington Financial Results for 2013

Edrington, Scotland’s premier producer and distributor of global spirits brands, including The Macallan, Brugal, The Famous Grouse, Cutty Sark and Highland Park today announces its financial results for the year ended 31 March 2013.

These show that Edrington has delivered another strong year of trading, with revenues up 6.3% to £591.3m and profit before tax, excluding an exceptional charge taken in respect of the intangible value of the Brugal brand, up 13.3% to £168.6m. 

Edrington increased its brands’ presence in both established and emerging markets and 91% of total sales are now made outside of the UK.  During the year the company expanded its international operations with the creation of Edrington Africa in South Africa and has recently announced the creation of new sales, marketing and distribution companies in the USA, South East Asia and the Middle East.

Edrington increased shareholders’ earnings by 10.1% to £77.6m – maintaining the trend of double-digit growth over the last 3 year period – and increased its dividend by 13.3% to 34p per share.

Commenting on the results, Ian Curle, Chief Executive of Edrington said: “Edrington has delivered another record year of trading. In the face of challenging economic conditions in Southern Europe, our overall strength in both established and emerging markets has resulted in an increase in our turnover, profit and dividend.   

Our financial strength has underpinned significant brand share growth in key markets and this will be further strengthened by the establishment and expansion of distribution activities in the US, South East Asia, the Middle East and Africa, allowing us to bring our premium brands to ever more consumers.  The market for premium spirits continues to thrive, which will provide further development and expansion opportunities for Edrington.

I would like to thank our retiring Chairman Sir Ian Good for his forty four years of service, during which time he has transformed Edrington from a small Scottish producer to a premium international spirits company.  We will all miss his wise counsel and judgement, and wish him the very best for a happy retirement.”

Corporate highlights

• Group turnover up 6% to £591.3m
• Group profit before tax up 13% to £168.6m
• Dividend per share up 13% to 34p
• Creation of Edrington Africa and sales companies to be established in the USA, South East Asia and the Middle East

Brand highlights

• The Famous Grouse grew sales significantly around the world, becoming the number one Scotch brand by value and volume in the UK and the fourth largest standard Scotch brand in the world.  

• Emerging markets growth was particularly strong, including brand growth of more than 15% in sub Saharan Africa.

• The Macallan is now the No.2 brand by value in malt whisky, having grown its worldwide sales by over 40% in the last five years, twice the rate of the malt whisky category as a whole.

• Highland Park’s brand profitability increased by 20% over the past 12 months.

• Brugal grew its sales value in the USA by 22% over the past 12 months, with significant growth in in New York, Boston and Chicago.

• Cutty Sark gained market share in Spain and increased sales in the USA for the first time in twenty three years.

Edrington announces major international investment

Creation of new distribution companies for USA, South East Asia and Middle East markets.

Edrington, Scotland’s premier producer and distributor of global spirits brands, today announces a significant expansion of its international distribution network, taking control of operations that span three continents and include the world’s largest and most dynamic spirits markets.

During the coming year Edrington will establish new sales, marketing and distribution companies in the USA, South East Asia and the Middle East.  Collectively these markets currently account for 26% of Edrington’s total sales.

This expanded distribution network significantly strengthens Edrington’s route to market and brings the company’s premium spirits closer to consumers in these key geographies.  It will allow for increased investment in Edrington brands and demonstrates the company’s confidence in the continued growth potential of its premium spirit brands.

• Edrington USA will assume the distribution of Edrington brands in the USA, the world’s largest premium spirits market.  Demand for premium malt whisky is growing by 16% per annum as the market adds a million new spirits consumers each year.  Edrington USA will expand the company’s reach to major cities across the USA, opening offices in Chicago, LA, Dallas, Miami and expanding its office in New York.  The company sees significant opportunities for the brands, particularly The Macallan and Brugal Extra Dry rum.

• Edrington Singapore Pte Ltd will manage the brands in markets across South East Asia, including Singapore, Malaysia, Vietnam, Indonesia, Thailand, the Philippines, Cambodia and Laos.  South East Asia has played an increasingly important role in the global success of Edrington, and The Macallan is the leading premium single malt whisky in South East Asia.

• Edrington FIX is a new joint venture with FIX Wines and Spirits that will distribute spirits to growing markets in the Middle East, the Gulf and North Africa (MENA). Edrington FIX will focus on key cities and the travel retail market.

This is the latest stage in Edrington’s strategy of growing its business in both new and expanding markets.   It follows the creation last year of Edrington Africa in South Africa, which targets key markets in sub-Saharan Africa.

“Today’s announcement marks a step change in Edrington’s business,” said Ian Curle, chief executive of Edrington.

“Worldwide demand for premium and super-premium spirits continues to grow and by expanding our distribution capabilities so significantly we are seizing the opportunity to increase investment in our brands and reach even more consumers who are showing a growing appreciation of premium spirits.”

Edrington announces new board appointment

Edrington, the premium Scotch whisky and rum company, is pleased to announce that Scott McCroskie is appointed to its main board as group commercial director.

Scott joined Edrington in 2009 from Maxxium UK, the sales and distribution joint venture between Edrington and Beam Global. Initially handling the brands finance portfolio, Scott became commercial director in 2011, with responsibility for Europe, Asia, Middle East, India and Africa.

Under his leadership Edrington has moved rapidly to capitalise on the growth of premium Scotch whisky and rum in emerging markets. The company has recently opened an office in Johannesburg to develop sub-Saharan Africa, and signed partnerships with Les Grands Chais de France and Coca Cola Hellenic (CCH) to open up north Africa and eastern Europe respectively.

In its interim statement in November Edrington signalled underlying brand growth of 7%, reflecting strong performances in North America and Asia, and weaker results in economically-challenged southern Europe.

Commenting on Scott’s appointment chief executive, Ian Curle said “I’m delighted to welcome Scott to the board. His experience and leadership will be great assets as Edrington continues to develop internationally.”


Whisky tasting
Edrington Interim Results Released

Edrington, Scotland’s premier producer and distributor of global spirits brands, including The Macallan, Brugal, The Famous Grouse, Cutty Sark, and Highland Park, today announces its interim results for the 6 months ending 30th September 2012.


Turnover increased 6% to £295.9m, driven by strong growth in the US, Asia and emerging markets, which outweighed weakness in southern Europe

Profit before tax up 21% to £84.3m, driven by underlying brand growth of 7% and enhanced by early phasing of sales and shipments, the impact of which will unwind in the second half of the financial year

Edrington continues to invest in brands and distribution assets. Operational investment raised the level of whisky stocks and associated production capacity of The Macallan. Borrowings reduced in the same period, with net debt of £479.2m, ending £24.1m lower than at 30 September 2011

Interim Dividend of 10p (an increase of 2.6p) payable to shareholders*

Strong performance of premium single malt brands in the US and of blended brands in Asia, driven by improvements in our distribution network in this key region

Encouraging performance in emerging markets, particularly in Russia where our premium brands are growing strongly in response to increased investment

Formal presence in Africa to address key markets of Nigeria, Kenya and Angola

Expanded presence in eastern Europe with particular focus on Ukraine, Poland, and Croatia. 

Brand Highlights

The Macallan hits new premium heights, achieving the Guinness World Record for a whisky sold at auction for Cire Perdue

Brugal launches a premium white rum, Especial Extra Dry in five US States, achieving rapid distribution and consumer acclaim 

The Famous Grouse grows brand volume +25% in emerging markets

Cutty Sark grows sales in USA for the first time in 25 years, driven by change of distributor and increased investment

Highland Park Thor limited edition wins International Spirits Challenge – Gold: Best in Class

Commenting on the results, Ian Curle, Chief Executive of Edrington said:

“This has been another period of strong growth in our business and reflects a fantastic performance by our employees – both in Scotland and across the world.  Demand for our single malt brands, led by The Macallan, remains very strong – particularly in the US. Growth in our other brands has been driven through effective marketing, brand innovation and a dynamic approach to new and developing markets.  

“Although we expect the beneficial impact of the first half phasing to unwind in the second half of the financial year, we are delighted with these results.”

*Edrington’s shareholders are its employees and the Robertson Trust – A charitable trust that supports good causes in Scotland

Papa Andres
Brugal Papá Andrés Ultra-Premium rum launched at TFWA World Exhibition

Brugal, Edrington and Maxxium Travel Retail will stage the global launch of an exclusive ultra-premium rum at a private event in Cannes on Tuesday 23rd October 2012.

Brugal Papá Andrés, which was created for and enjoyed by the Brugal family for five generations, has never before been released for sale with only a few bottles from the vaults finding their way into the hands of collectors over the years through charity auctions.

Affectionately named Papá Andrés after the company’s founder Don Andrés Brugal, this precious, limited edition rum provides rum drinkers, connoisseurs and collectors alike with a new expression of extraordinary quality to enjoy and to treasure.

Brugal Papá Andrés will play a key role within the Brugal portfolio providing a link with the heritage of this family-owned company.

Since its foundation in 1888, each generation of the Brugal family has reserved its most outstanding rums in order to craft a small number of bottles of their most exclusive product to be enjoyed at family celebrations.

For over 100 years, a limited number of casks containing this private reserve have been carefully guarded in Brugal’s cellars at the estate on the north coast of the Dominican Republic.
Each year a small portion of this rum is carefully extracted from the resting casks to prepare the annual bottling of Papá Andrés.  The cask is then replenished with a selection of aged rums chosen by the family’s Master Blenders and laid down again.

In the last decade, members of the fourth and fifth generations of the Brugal family have begun to evolve the profile of this family treasure by introducing top quality rum aged in European oak barrels alongside that aged in traditional American white oak casks, learning from the experience of their friends at The Macallan.

Franklin Báez Brugal, President of Brugal & Co, commented: “Papá Andrés is a rum which has evolved through the passion, care and expertise of five generations of Master Blenders, all of whom have been members of my family. Each year they have produced a unique rum bottling to celebrate the legacy left by our founding father, Papá Andrés. This year for the first time Brugal Papá Andrés will be shared with a select group of people who know and love our fine rum.”

The 2013 Brugal Papá Andrés limited edition, known by the name ‘Arcos’, is a glowing golden-amber colour. Delicate to the nose, it is imbued with fruity overtones from the various oak casks in which it has lain. Its aroma is elegant and complex, evolving as it settles in the glass, with subtle notes of caramel, wood, dried fruit and spices. Velvety on the palate, it is a well-balanced rum with subtle light, sweet notes and a long, smooth and refined finish.

Only a glittering crystal decanter designed by Tridimage and created by the world renowned crystal manufacturer, RCR in Sienna, Italy could do justice to this supreme limited edition rum. An ornate metal neck collar graces its slender neck and a metal face plaque has been hand polished and finished with a sand blast engraving inspired by Dominican architecture and executed by the Glencairn Crystal Studio in Scotland.

The decanter is displayed in an elegant, high quality gift box which also contains a booklet containing stunning photography of both the Dominican Republic and the rum crafting process.

The booklet, named Absent Presences, is a nostalgic trip to the past through the use of objects, documents, tastes and places which remind us that in 1888 in the Dominican Republic, a Spanish immigrant, Don Andrés Brugal Montaner, founded his first rum distillery.

Inspired by the rich history of Brugal, the Spanish author Espido Freire created the texts in the book accompanied by the stunning photography of Carlos Spottorno.

Brugal Papá Andrés ‘Arcos’ numbers just 500 units, which will sell in travel retail at around RRP €900 or US$1200.

Ginger Grouse
Ginger Grouse - A New Taste Adventure

Introducing Ginger Grouse, a premium alcoholic ginger beer (4.0% ABV), created by the team behind The Famous Grouse to take drinkers on a taste adventure.

This thirst-quenching long drink is made from a refreshing ginger beer infused with The Famous Grouse Blended Scotch Whisky and zingy lime. The bottle and bespoke glass tankard may feature distinctly retro looking branding but the liquid inside has a completely modern taste.

From mid-October Ginger Grouse will arrive in bars across Scotland. It is available in 500ml bottles as well as on draught in select outlets.

Ginger Grouse will also be available to take home from Asda, Morrisons, Sainsbury, Tesco, Keystores, Premier, SPAR and Nisa Local (RRP £2.20) from mid-October. This product is exclusive to Scotland until next spring when it will launch UK wide.

Highland Park brings 21 year old back to UK market

Highland Park is reintroducing its 21-year-old single malt in the UK two years after it was removed from global distribution following a complete sell out of the award-winning product.

This expression of Highland Park has been a phenomenal success since launch, culminating in the accolade of 'best whisky in the world' at the 2009 World Whisky Awards.

Significant demand is expected so fans of The 21 will have to be quick off the mark as the supply is limited!

These evocative tasting notes give you some idea why this is a sought after Highland Park: matured in mainly American oak Sherry casks, Highland Park 21 year old is full flavoured with hints of candied orange peel and spicy dark chocolate, leading to a rich smoky sensation. It is Orkney sunset reddish gold in appearance, with a complex sweet smoky finish.

Gerry Tosh, head of brand education, Highland Park, commented: "Bottling the 21 year old at 47.5% gives this particular expression maximum flavour delivery, which is always a priority for Highland Park. It also has drier smokier notes allowing whisky drinkers the opportunity to taste another side of Highland Park. It is fantastic to be bringing this to consumers in the UK."

Highland Park 21 year old will join Highland Park's permanent portfolio of 12, 18, 25, 30 and 40 year old single malts. It will be available from specialist independent whisky retailers throughout the UK, the Highland Park distillery and at a RRP of £100. It will also be available in selected bars and restaurants.

The Famous Jubilee
A summer of celebration with The Famous Grouse

This summer Brits have more reasons to celebrate than ever before, and so to commemorate this special year The Famous Grouse is launching a Jubilee blend and two limited edition gift packs.

The Famous Grouse master blender, Gordon Motion, has crafted a unique blend of aged whiskies from carefully selected casks of the finest malt, (including The Macallan and Highland Park), and blended them with sweet grain whiskies to create The Famous Jubilee, Special Edition Reserve.

This outstanding blend has been aged in oak casks to develop a unique richness and depth of flavour characterised by the unsurpassed smoothness that is the brand’s hallmark. The bottle will carry a commemorative label and be displayed in a gift carton inspired by Her Majesty The Queen’s 60-year reign. This will be available exclusively through Waitrose.

In a separate exclusive partnership with Sainsbury’s, The Famous Grouse has also created a limited edition gift carton. The inspiration behind this pack? The fantastic range of summer events and the opportunity to celebrate them in style. The design features landmarks from around the UK in celebration of all things British and a recipe guide to the Ginger Grouse’s , a drink that is now available in pre-mixed cans and on draught in bars across Scotland. 

Glen Gribbon, director, The Famous Grouse, commented: “As proud holder of a Royal Warrant of Appointment to Her Majesty The Queen, The Famous Grouse is delighted to celebrate her reign of 60 years with the creation of The Famous Jubilee. In a summer that encompasses so many more reasons for celebration beyond the Jubilee, it also seemed fitting to create a limited edition gift carton.

“Both of our exclusive gift packs are sure to become treasured collector’s items for fans of The Famous Grouse, those celebrating the Jubilee, and those who just want to raise a glass to celebrate this momentous year of summer events.” 

The Famous Jubilee, Special Edition Reserve is an exclusive to Waitrose, available for purchase from May for £24.99. The limited edition gift carton will also be available in May, but from Sainsbury’s at £15.99.

Scotch Whisky exports break new records

Scotch Whisky exports continued to grow last year hitting a record £4.2billion in shipment value, up 23% on 2010 according to figures unveiled today by the Scotch Whisky Association.

Rising demand in both emerging and more mature markets has resulted in export values increasing by an average of 10% a year over the last five years. It now contributes £134 per second to the UK balance of trade.

Exports to the USA, the biggest market by value, broke the £600 million barrier for the first time in 2011 to reach £654.9m – up 31% on 2010. France, the second biggest market which was assisted by sales ahead of a duty increase, saw exports grow by 27% to £535.4m.

Affluent young professionals in fast growing economies are increasingly developing a taste for Scotch Whisky. This is contributing to growth in countries across Asia and Latin America. Direct exports to Singapore, which serves as a distribution hub for much of Asia, rose by 44% to £317.9m. Taiwan saw an increase of 44% to £155.2m. In South America, Brazil was the fastest growing market by value with exports up 48% to £99.2m.

To meet this increased demand, distillers are investing record amounts in production capacity across Scotland. In the last four years the Scotch Whisky industry has invested over £1bn in new facilities. 

Gavin Hewitt, chief executive of the Scotch Whisky Association, said: “Despite continuing economic uncertainty, Scotch Whisky continues to meet increasing demand from all corners of the globe. It continues to appeal to consumers in countries such as the USA and France and is being enjoyed by younger professionals in newer markets in Asia and Latin America.

“Exports have increased for seven years running contributing to delivering an export-led recovery, a focus for both the UK and Scottish Governments.

“Securing fair market access and reducing tariffs is a priority for the industry. A Free Trade Agreement (FTA) between the European Union and South Korea came into force in July. India is a priority for this year. We are hopeful a FTA can be signed which will lead to a reduction in the onerous 150% import tariff. The industry in investing in Scotland to ensure it can seize these overseas opportunities.”

The Robertson Trust
The Robertson Trust awards £1.5M to 75 Scottish charities

At the last meeting of the Trustees for the financial year, 2011/12, a total of £1.5M was awarded to 75 Scottish charities. Of this £1.5M, £340K went to charities based near to Edrington sites. Some of these donations are listed below.

Bridges Programmes, Glasgow - awarded £46,500

Bridges Programmes based in Govan, is a specialist agency which works to improve access to education, training and employment for asylum seekers and refugees.

Maryhill Citizens Advice Bureau, Glasgow - awarded £45,000

Maryhill Citizens Advice Bureau has been operating in this area of North Glasgow, covering the communities of Ruchhill, Possilpark and Springburn, for over 30 years.

Preshal Trust, Glasgow - awarded £50,000

The Preshal Trust delivers a range of services to disadvantaged people in South West Glasgow from its base in Govan. It is an area with significant levels of unemployment, poverty and social problems. They provide social, recreational and educational activities to vulnerable families and those with addictions and mental health problems.

REACH Community Health Project,  Glasgow - awarded £30,000

Reach Community Health Project is based in the south side of Glasgow, home to a large minority ethnic, (ME) community. They work in partnership with the statutory health authorities to provide a Community Health Clinic to offer preventative health promotion, information and clinical advice.

Braidhaugh Pavilion Trust, Perthshire - awarded £15,000

Braidhaugh Pavilion Trust is responsible for maintaining the pavilion of Crieff and Strathearn Rugby Club. The club is heavily involved in the local and surrounding communities with a strong focus on increasing participation by young people of all ages and abilities as well as families. 

Brighter Horizons, Banff - £7,500

Brighter Horizons is a youth project, based in Banff, which runs a programme of activities including three, weekly drop-ins, lunch clubs and transitional work with young people moving into secondary school. 

Yoker Resource Centre, Glasgow - awarded £20,000

The Yoker Resource Centre runs the Dumbarton Road Corridor Youth Project which works in the communities of Yoker and Scotstoun, Glasgow. They run weekly sessions for 140 young people aged 5 to 16 years, holiday programmes and do some targeted work on substance misuse, health and anti-social behaviour. 

Royston Youth Action - awarded £30,000

Royston Youth Action (RYA) was established in 1992 to work with young people in this area of north Glasgow that has long suffered from high levels of crime, poor housing and poverty.

Norman Murray
Norman Murray appointed as a Non-Executive Director of The Edrington Group

The Edrington Group is pleased to announce the appointment of Norman Murray as non-executive director. With a successful forty year career in business, Norman is currently the chairman of Petrofac Limited, a FTSE 100 international oil services company.

He combines this role with senior independent director positions at Greene King PLC and until recently Robert Wiseman Dairies PLC and Cairn Energy where he was chairman until last year.

A graduate of Heriot Watt University and a CA, Norman has enjoyed an illustrious career at home and abroad. After training as a CA he worked for Peat Marwick Mitchell (now KPMG) in Hong Kong before returning to the UK and holding senior positions in the banking, corporate finance and private equity industries with RBS, Charterhouse, Morgan Grenfell and Deutsche Bank.

Welcoming the appointment, Ian Curle, chief executive, said "Norman´s vast experience in business will be an important asset as the Group plans its next phase of growth."

Norman´s appointment is effective from 1st April 2012 and he joins Ronnie Bell, non-executive chairman of Premier Foods, and Callum Barton, former president and chief executive of Richemont North America, as non-executive directors.

Famous Grouse Tour
The Famous Grouse Experience marks its 10th birthday with ‘The Celebration Tour’

The Famous Grouse Experience became the spiritual home of The Famous Grouse in May 2002. Since that time, The Experience has seen nearly 1 million visitors through its doors and 10 years on it is still a popular tourist attraction.

To mark the special anniversary, The Experience, based at Glenturret, Scotland´s oldest distillery, is offering a limited edition tour, The Celebration 10 Tour.

After touring the distillery, seeing the traditional production of Glenturret single malt and learning about the complex blending process of The Famous Grouse, visitors will be taken to The Famous Bar for an exclusive whisky tasting. For a limited time only, visitors can sample a select range of single malt and blended whiskies.

The Celebration Tour ticket costs just £14.95 per person, and includes a sampling session with a choice from The Famous Family range, a taste of Naked Grouse, The Famous Grouse 12 year old, a sample from the Celebration Decanter and dram of 25 year old Highland Park. Excellent value for money!

The Famous Grouse Experience is open 7 days a week and only 30 minutes from Perth, or an hour from both Glasgow and Edinburgh and is the perfect place to bring visiting friends and family. (Kids under 12 go free!)

Tracy McCafferty, general manager, The Experience, said: "We are very excited and proud to have seen so many visitors over the past 10 years and happy to be able to share our celebrations through this new tour.

"The Celebration tour is amazing value for money and a rare opportunity to sample such prestigious whiskies in one place."

Edrington goes renewable

Following a deal struck with Scottish & Southern Energy, all Edrington sites in Scotland are being now supplied with renewable electricity. The deal that started in January has reduced the Group´s reliance on fossil fuels by 5%.

Although this may seem like a small figure, it is a significant step towards achieving the company´s aim for the SWA and Scottish Government´s targets of 20% reduction in fossil fuel use by 2020, and 80% by 2050.

But gas or oil still forms the remaining 95% of energy use in distillation operations and this is purely fossil fuel derived.

Edrington continues to look at renewable alternatives to fossil fuel and a recent example of this is a combined heat and power biomass project for Macallan.

Having committed to this venture, the developer will be applying for planning permission in late spring. This pioneering project would reduce the Group´s entire Scottish operations´ reliance on fossil fuel by 60%. Furthermore, it would take Edrington to the forefront of sustainable energy use in the Scotch whisky industry.

In the last five years, the price of gas has risen by 50% and this has led to a strong focus on energy efficiency improvements in distillation operations. In the same period, investment in heat recovery equipment and improved processes has led to a reduction in energy use of almost 20%, negating some of the effects of the price rise.

Graham MacWilliam, general manager, distillation, said: "It is vital that we continue to improve and develop innovative energy efficient projects.

"In addition to efficiency, we have also switched our primary fuel at Highland Park from heavy fuel oil to kerosene. This has the advantage of being lower in sulphur and nitrogen oxides therefore considerably more environmentally friendly."

Wall of Whisky
Scotch Whisky Association celebrates centenary

The Scotch Whisky Association, (SWA) is celebrating its centenary this year and one of the highlights is a major exhibition, ´Scotch Whisky: From Grain to Glass´, within the Scottish Parliament.

Scottish national poet, Liz Lochhead, will also be unveiling a specially-composed poem for the landmark year. It will be read by Ms Lochhead for the first time at an event in Edinburgh in June, approximately 100 days in advance of the SWA´s anniversary in October.

Scotch Whisky: From Grain to Glass will be held in the Main Hall of the Scottish Parliament from November 29th until January 25th. The exhibition will show the scale and diversity of the Scotch whisky industry. It will also bring together materials from distilleries across the country, including bottles from the early 20th century and classic advertising campaigns. Many of the exhibits will never have been on public display before now.

A brochure tracking key SWA and industry events of the last century is to be published as well as a comprehensive independent study on the economic impact of Scotch whisky in the last 100 years.

Other events, in the UK and overseas markets where Scotch whisky is popular, will be announced throughout the year.

Gavin Hewitt, chief executive of the Scotch Whisky Association, said: "This year is about celebrating the colourful past and looking forward to a successful future for Scotch whisky. Our centenary gives us an excellent opportunity to raise awareness of this globally successful industry, at home and abroad.

"The SWA relies on a dedicated team that works hard to protect, promote and represent the Scotch whisky industry around the world. Events, such as the exhibition at the Scottish Parliament, will allow us to showcase the value of our work to a wider audience."

Highland Park
Highland Park shows support for Slow Food UK

Catherine Gazolli, Slow Food UK Faye McKenzie, Orkney Slow Food Pat Retson, Highland Park. Scotland´s top chefs came together for the Scottish launch of Slow Food UK´s Chef Alliance; a new initiative, supported by Highland Park whisky.

The initiaive encourages the nation´s chefs to actively support the aims of Slow Food UK. 

Over 20 of the country´s most celebrated chefs attended the event, which took place at Oloroso, in the heart of the Scottish capital´s vibrant West End.

Chefs attending included Marcello Tully of the Michelin starred Kinloch Lodge, Tony Borthwick from the Plumed Horse and Charles Lockley, head chef at the celebrated Nairn restaurant Boath House. They enjoyed a menu by restaurant owner, Tony Singh, using Slow Food ‘Forgotten Foods´; a list of UK produce in danger of disappearing.

The dynamic scheme, which is being launched in partnership with Highland Park whisky, hopes to engage Britain´s chefs in actively supporting the aims of Slow Food UK, by championing small scale producers and sustainably sourced quality produce.

Gerry Tosh, global marketing manager, Highland Park said: "In partnership with the Slow Food UK Chef Alliance, we are thrilled to be bringing together so many of Scotland´s most talented and finest chefs. It is a fantastic opportunity to introduce the Slow Food Chef Alliance here in Scotland and put the spotlight on our shared values and promoting a passion for the importance of taste and flavour."

The Chef Alliance will be rolled out across the UK, with more regional launches set to be hosted in 2012 where guests will have the opportunity to sample Highland Park´s award winning 18 year old single malt whisky.

Most recently, a new dedicated Slow Food group has been established in Orkney. Patricia Retson, brand heritage manager at Highland Park, has become a full, active member of the group, and will participate in monthly meetings to organise events and activities to promote the Slow Food movement across the islands.


Highland Park Thor
Thor takes Sweden by storm at European launch

The mighty Thor was officially unveiled to the media, customers and consumers in Stockholm recently. Set in a Viking-inspired venue in the heart of the city, Maxxium Sweden and Highland Park played host to top customers and media from around Europe.

They had all congregated in Sweden´s capital to witness the launch of the new Valhalla Collection and to be amongst the first to taste the new whisky.

Thor wasn´t exactly a shy Viking. Guests were therefore not surprised to be met by a shield-bearing lookalike to have their own photograph taken with him. The photo op was followed by an introduction to Thor (the whisky!) and a much anticipated tasting.

Global marketing manager, Gerry Tosh, and brand ambassador, Martin Markvardsen, were joined by a local Viking historian as they gave the crowds an insight into this new addition to the Highland Park family. Yet more Nordic warriors were enlisted to bring forward the stunning Thor bottle in a stirring finale. 

Commenting on the launch, Gerry said: "This was the perfect city and setting for the unveiling of Thor. The venue was every bit as authentic as any feasting hall, complete with our own team of Vikings for the day. It has set the bar extremely high for the forthcoming launch events for Thor around the world.

"The team worked tirelessly to ensure every detail was spot on and I´d like to thank each and every one of them for their efforts."