FG - History - 1905



Famous Grouse history

The success of Gloag’s ‘Grouse Brand’ Whisky was now so great that its name eclipsed that of its owner. Clearly one with an eye for marketing, Matthew Gloag decided to ‘rebrand’ – and to do so on ‘The Glorious Twelfth’, 12th August 1905. At the stroke of midnight, the name was reregistered as ‘The Famous Grouse’, making ‘The Glorious Twelfth’ our whisky’s official birthday.