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The Famous Grouse Intro

 

Blending premium Scotch whisky isn't just something we do; it has been the foundation of our craft since the 1800s. We bring together the finest ingredients to create a natural spirit before the passing of time imparts the wonderful flavour from our handcrafted casks.

Add to this the fusion of skilled craftsmen and a tenacious obsession with quality and you arrivate at our Famous, rich, sweet, well-rounded whisky. 

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Famous Grouse Whisky Scroller

Famous Grouse Slide

The Famous Grouse
Blended Scotch Whisky

 

The Black Grouse

The Black Grouse
Blended Scotch Whisky

 

The Naked Grouse

The Naked Grouse
Blended Scotch Whisky

 

Famous Grouse Facts

Did you know?


The Famous Grouse is the no.1 whisky in Scotland and is sold in more than a hundred countries worldwide.

Did you know?


Since its debut in 1996, our famous grouse has starred in more than 30 instantly recognisable TV commercials and become Scotland’s favourite bird.

Did you know?


The details of our blend are a jealously guarded secret. All we will say is it is built around two of the world’s most revered malt whiskies, The Macallan and Highland Park.

Did you know?


Philippa Gloag originally drew the red grouse on our label, in 1869.

Did you know?


Each year, 43 million bottles of The Famous Grouse are enjoyed in around 100 countries. What makes Grouse so popular?

Well, we've distilled the essence of our Famous blend to four fundamentals: Foundation, Finest, Flavour and Fusion.

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History

As the 19th Century opened, so did a modest grocery, wine and spirits store at 24 Atholl Street, Perth, Scotland. Matthew Gloag’s intention was simply to serve the local area, but his professionalism and nose for wines meant his reputation soon spread.

History

Famous Grouse waiter

In 2002, Scotland’s oldest distillery, Glenturret, became home to The Famous Grouse Experience – a unique, interactive distillery experience – and spiritual home of the brand. The Experience immediately scooped the 2002 BAFTA Award for Interactive Entertainment. Meanwhile, business continued to grow, with more than three million cases shipped in 2006.

History

Famous Grouse history

The success of Gloag’s ‘Grouse Brand’ Whisky was now so great that its name eclipsed that of its owner. Clearly one with an eye for marketing, Matthew Gloag decided to ‘rebrand’ – and to do so on ‘The Glorious Twelfth’, 12th August 1905. At the stroke of midnight, the name was reregistered as ‘The Famous Grouse’, making ‘The Glorious Twelfth’ our whisky’s official birthday.

History

Famous Grouse waiter

In 1979, the company sold a record one million cases of The Famous Grouse, and by 1980 it was Scotland’s brand leader. A new record was set in 1989, with over two million cases shipped. The trend continued, and during the 1990s, The Famous Grouse grew by an enormous 25% – twice the rate of the premium Scotch sector.

Visitor Centre

The Famous Grouse Experience at Glenturret Distillery 

Come and join us at Glenturret, the spiritual home of The Famous Grouse, and we'll share a dram together.

Nestled at the foothills of the Highlands, near the scenic town of Crieff in Perthshire, Glenturret is Scotland's oldest and most visited whisky distillery.

It's easy to see why.